International Distributions Services

[MrFoolish]

The new name for the Royal Mail. (Thought ya might like to know.)

[Redmires]

Almost as catchy as 'Consignia'. Another few million for the rebranding experts.

[Mike4]

Almost as catchy as 'Consignia'. Another few million for the rebranding experts.

I was thinking it sounded like a name made up by the board of directors themselves, intent on DIYing it instead of paying £5m to a marketing agency to make up a stoopid name like "Consignia".

Well done, I say! (Except they missed the most obvious option of all....)

[TUK020]

I am beginning to think that there are some branding consultants with a sense of humour.

First, someone gets paid for rebranding Aberdeen to an anagram of 'brand'

Now, someone gets paid for rebranding Royal Mail to an acronym of "In Deep Sh1t"

[pje16]

I am beginning to think that there are some branding consultants with a sense of humour.

First, someone gets paid for rebranding Aberdeen to an anagram of 'brand'

Now, someone gets paid for rebranding Royal Mail to an acronym of "In Deep Sh1t"

It's amazing how much money gets wasted and paid to conmen

[redsturgeon]

The last IDS didn't last too long...

[terminal7]

Maybe Ian Duncan Smith has bought the company?

T7